Marketing your Gym Digitally

Why You Should Market your Gym Digitally

Your Gym, wellness start-up, lifestyle business, yoga school, and health entrepreneurship all need one simple thing from digital marketing: a one-stop strategy combining social media, SEO, website optimization and paid advertising that attracts paying customers. In the end, clients are the ones who make you the money or grow your business, so the power to…

SEM Or SEO? A Clarification!

SEM Or SEO? A Better Clarification!

A client recently asked ‘What is SEM and SEO, you guys really confuse us!’.Chances are you’ve probably heard the terms “SEM” and “SEO” thrown around when making inquiries about digital marketing for your small business or brand, right? You might have also heard terms like “PPC,” or “paid search,” added into the confusing jargon which…

Inbound Marketing for your Software Business

Inbound Marketing for your Software Business

In my opinion, inbound marketing is the undisputed best option for your SaaS or Software Company. Before we go so far, what is ‘Inbound marketing’, this is a unique and highly effective marketing method that leverages personalized content and focuses on attracting visitors to your service and converting those visitors into loyal customers. The nature…