The fashion industry is dealing with an important re-evaluation of itself, in a world where digital presence is acknowledged and appreciated as value addition. Being aware, being present and being able to communicate properly with customers on the world web, is the new challenge fashion and apparel companies are facing. Stores, shops and clothing brands…
In many professional circles, social media has been described as online tools which enable the sharing and exchange of content, opinions and perspectives. In accounting firms, there has been a rapid pace of change to accommodate digital marketing and social media with the most frequently used being the social networking sites LinkedIn and Facebook and…
Modern property marketing is about building relationships and trust through effective two-way communications, no shortcuts! The real estate firms are now filled with driven and budding entrepreneurial agents who are shaking up the industry with new ways of marketing to their dynamic audience. And one of the ways is to use social media to build…
Small and medium-sized enterprises(SMEs) are the backbone of the economic growth of every country. These businesses provide employment to the majority of the populous and contribute to the tax base exorbitantly. they range from small garages to coffee shops, to miniature small-scale manufacturers or even home-based businesses. Despite all this, many are still struggling with…
The rise of social media has fundamentally changed how we all communicate in both our personal and professional worlds. Nearly all the younger lawyers at a firm have Facebook profiles which they check daily, many have already uploaded their résumés on LinkedIn and some tweet links to online content of some sort. It’s the new…