Contextual Advertising, How It Works.

Contextual Advertising, How It Works.

Unknown to many, 80% ad placements we find on websites could be contextual. Contextual advertising simply refers 
to 
the
 strategic
placement
 of
 an
 advertisement 
on an
 online 
and
 offline 
media
 platform, whose
 theme 
is directly 
relevant
 to
 the 
promoted
 product
 or
 service. A clear example can be an
 advertiser
 placing a
 shampoo
 advertisement
 on
 a 
hair
 website,…

How to leverage Inbound Marketing for Real Estate

How to leverage Inbound Marketing for Real Estate

  The internet has radically changed the way people buy and sell homes around the world. The methods of lead generation and sales that worked 15 years ago are null and void. With over 90% of Americans using the web for decision support when searching for homes, the internet is here to disrupt real estate.…

To Vlog or not to Vlog? That is the question!

A video blog, typically shortened as “vlog”, is user-generated content, which a user publishes combining consistent storytelling, informative engagement and audio-visual contents in a video sharing platform. Video blog users normally interact with other users by commenting on each other’s content. Vlogs are not only about sharing one’s own produced video content but they connect…